Bakery wins accolade after judges show taste

26 July 2007 10:19:45 BST

By David R. Jones, Daily Post 26/07/2007

A North Wales bakery is celebrating after winning a prestigious Great Taste gold award from the Guild of Fine Food.

The accolade for Llanrwst-based Siwgr a Sbeis is special as it was the first time the homegrown Welsh company had entered one of its products for a food award. The company must wait until the Speciality and Fine Food Fair in London in September to find out whether its blackcurrant flapjack is the competition’s supreme champion.

Rhian Williams, who started the business in partnership with school friend Rhian Owen 18 years ago, said they were delighted with the gold award and now planned to enter their cakes, desserts and quiches in other competitions. The company, which employs 20 people in a modern bakery, supplies both retail and wholesale customers including convenience stores and local shops, hotels and restaurants across North and mid Wales.

"It’s great to win a gold award at the first attempt," said Mrs Williams. "We focus on traditional baking, mixing the ingredients using our own recipes, some traditional and some new.” The company plans to develop more speciality Welsh products. It already makes Quiche Eryri, the principal ingredient of which is Snowdonia Cheese, and Toffoc Crunch, which uses the Welsh vodka liqueur with a crumb base to create a cheesecake-style dessert.